Jump Start Your Social Media Strategy

Social Media Strategy FeaturedLess than a decade ago, recruitment agencies were urged to join in with social media and conferences and webinars were dedicated to teaching people how to setup accounts. Fast forward to 2016 and you might struggle to find a recruitment agency that doesn’t have a presence on at least one social media network, but do they have a recruitment social media strategy?

What you might find instead is a surprisingly large number of recruitment agencies that don’t use social media beyond having a minor presence. Perhaps you will find a page without any content or a profile filled only with job opening posts. It isn’t uncommon to come across a company page on social media that actively posted for several months, but then completely stopped. I saw a website the other day that proudly displayed 6 social media icons…none of which actually linked to a social media site. If you are sheepishly hanging your head because I am describing your company’s social media reality, then it’s time to think about your social media strategy.

Pick a Network or Two

Having a social media strategy does not mean you need to be present on every single social media platform available. Most likely you won’t have the resources to keep up with all of them. There are two things to consider when picking a social media network – what is your goal and where is your audience.

To start, determine your goal for participating in social media.

The next step is to determine where your audience spends their time.

Once you have identified your goal and where your audience spends their time, pick one or two social networks and focus on being really active on those sites.

Plan Your Approach and Measure Your Results

Once you have picked your network, determine the type of activity that will occur on your page. Your activity should be both proactive posts sharing with your audience and reactive posts engaging with your audience. Perhaps some of the following would be good content for you to share?

Your reactive posts are just as important (sometimes more important) than your proactive ones. If someone comments on an item you have posted or shares your post, engage them. You can respond to their comment or simply acknowledge their share with a like. The important thing is to engage.