Create a Positive Candidate Experience Using Online Recruitment

Bon200Have you ever wondered how your online recruitment process comes across to potential candidates?

Toby Conibear, European Business Development Director, Bond International Software, argues that effectively utilising online recruitment tools and website to secure great new talent for your clients can be incredibly effective, but it needs to be coupled with a great service for the candidate too.

To successfully source the ideal candidate, recruiters and clients must approach each project with the right expectations and information. They have to consider the full vacancy details before deciding which methods and channels will be most effective to reach the most suitable candidates. In today’s connected world this includes platforms such as LinkedIn, Twitter and Facebook alongside more traditional routes such as corporate websites and job boards.

With a sophisticated staffing and recruitment software system such as Bond Adapt, this needn’t be a time-intensive exercise. Instead, a vacancy only has to be created once and can be advertised and posted online on multiple sites simultaneously. This makes the process easier for candidates looking for a vacancy using their preferred channels. When this is coupled with a straightforward application process, for example when candidates can apply using their LinkedIn profile or at a click of the button, it can provide a truly positive experience from the candidate’s perspective.

A good recruiter will build up an excellent rapport with their clients and candidates alike – personal relations remain key in the industry. Having said that, even the bubbliest recruitment professionals need to have the most up-to-date information at their fingertips, regardless of where they are in the recruitment process or indeed physical location, or risk losing prized candidates to a competitor. By taking advantage of integrated mobile recruitment applications, they can easily access and update client and candidate files. So when faced with a query, they can provide real-time feedback on the status of the application or vacancy.

The rules for online recruitment might have changed with the increasing need for instant results, but the requirement to provide a good experience to attract high-quality candidates has remained the same. Recruiters are wise to underpin a personal approach to recruitment with sophisticated technologies and tools that allow real-time feedback. It will positively transform the candidate experience and result in a good overall image of the business. After all, happy candidates are likely to recommend you to their professional network – can you afford to miss out on their valuable contacts?