Google+ - I’m Waiting for it to Become Important
Lisa Jones is a Director of Barclay Jones, a consultancy working with agency recruiters on their recruitment technology and social media strategies. Prior to Barclay Jones she worked in a number of Recruitment, IT, Web and Operations director-level roles. She is a technology and strategy junkie with keen eyes on the business process. You’ll see Lisa speaking at many recruitment industry events and being a recruitment technology and social media evangelist online. Lisa works with some of the large recruitment firms, as well as the smaller, agile boutique agencies. In this guest blog post, Lisa talks about Google+ and it’s importance for Recruiters.
Google+ – that formidable bit of kit that you may feel a little weird about? Meh!
The kit that often leaves me feeling “all the gear no idea?” when I look at some recruiters and their approach to it.
Perhaps (you’re normal) and can’t quite put your finger on what it will do for you?
Not sure if it should be part of your “mix”?
I attended InboundUK last year (thanks PH Creative for putting on a great show!) and the massively influential (LinkedIn Influencer) Gary Vaynerchuk was a keynote speaker.
Someone in the audience had the audacity to ask about Google+.
Time slowed down…
I held my breath…
I’d been waiting for someone to talk “sense” about it…
Yes, it’s clever, beautifully built (in my humble view), stands on everyone’s shoulders, is linked to every system (it seems) out there…
But a recruiting system? Really? Do recruiters, who on the whole really haven’t got to grips with LinkedIn, Twitter and their own internal CRM/ATS, really have time for ANOTHER social system…?
And Gary said…
“I’m waiting for Google+ to become important”
I flippin’ fell off of my chair.
Oh, go on then!
It would be remiss of me to totally blank Google+ – I do use it myself – I really like it.
It has some “cool” features. It’s a very “connected” system. Yes, it’s more “social” than LinkedIn, but in the real world the average candidate and client is more “G+” (informal) than “LinkedIn” (formal) in terms of their normal behavior
6 Cool Features of Google+
You can create Circles and add anybody to them. People will be told about this but they won’t know what circle they have been added to which allows you to target posts to specific groups (circles) on Google. People don’t have to be following you to be added to your circles.
(Sneaky tip – add people from a specific industry to a circle and then target related jobs and news to them)
A great way to share content with people that have shared interests. Communities contain diverse groups of users that have actively chosen to be in that group. That means they are likely to be more active and receptive to your posts.
Make your posts more attractive with Google+ online editing tool kit. Visual posts are more popular than plain text so appeal to passive candidates by spicing up images to catch their eyes. Guokka’s rule (check out the recently newsworthy happiest photo in the world image.)
Conduct webinars, interviews, even attend meetings with Google+ Hangouts. They are a practical way to conduct real-time meetings, offering a better alternative to phone calls. And a great mobile on the go option too (I even “hangout” with my kids!)
Use Google+ Events to plan your time more effectively. Book in hangouts, personalise event pages and sync events with your Google diary. This will enable recruiters to save time which will ultimately allow them to source better.
Get your company found with Google+ Local. This allows you to review local companies and find local companies. Make this work for you by having the top rating for a recruitment firm in your local area!
There’s obviously more great features. It’s a pretty beautiful bit of kit, integrates nicely with so many other systems – what a shame that some of you haven’t added a 5 min job to your workflow to try and master it! (Or are you “waiting for it to become important”?)
Google+ is designed to improve SEO and to enable effective sharing of content. Recruitment marketers and recruiters should master Google+ so that they can share content more effectively, be seen online (attract) and boost their website’s ranking!
What do you think? Is Google+ “important” to you?
Category: Sales & Marketing