Making the most of hashtags
Hash sign, number sign, pound sign, call it what you like, these little lines can be found all over Twitter. Have you noticed them? From #WhoKilledLucy or #TheWalkingDead to #thevoice and#thegrammys, if you are tweeting you can’t escape them. I remember when I first started using Twitter I would see them every so often. To be honest, I felt left out, had no idea what they meant and perhaps I was missing out on something big. I do like to know what’s going on!
Hashtags allow comments to be linked together. By adding the hashtag sign to a word or phrase to your tweets, they can then be reviewed in a stream with all the other tweets containing the tag. Used in the right way, these can be powerful and informative. This year, I didn’t need to sit through the various award shows to find out who the winners were and who was best and worst dressed. I reviewed #Oscars on Tweetdeck and saw the steady stream of photos and comments to get the experience without being tied to my T.V.
Just recently I orgainsed a webinar with @LisaMariJones from @Barclay_Jones on the topic of Twitter for Recruiters. At the beginning of the event, we introduced the hashtag #RecruitClever. This has been used by Barclay Jones for a while now, and really helps with keeping all related tweets during the webinar in one place. Anyone attending the webinar knows what to look out for, and webinar organisers can be sure to review and retweet anyone using the hashtag. It’s a smart way to extend the reach of your event and get others to promote you at the same time.
Other hashtags aren’t necessarily decided upon or organised for an event. Pop culture and daily events can help spawn new phrases to use. #thedress anyone??? (one of the most random head scratchers ever).
I know someone, near and dear to me, who loves to use air quotes but maybe not in the right way or at the right time. It amuses me and he is good enough to let me make fun of him (you know who you are). Using hashtags at the wrong time and in the wrong way is kind of the same thing! Things like #runningallofthewordstogethermakesnosense. You are unlikely to find other tweeters using the same hashtag!
Consider using hashtags related to your industry. For many of our readers, tags like #recruitment or #recruiting might be good ideas. Or #jobs, #hiring or #employment. Savvy job seekers using Twitter for their searching might jump right to one of those hashtag feeds.
Another time for using hashtags is during conferences or events. The National Recruitment Federation (NRF) annual conference coming up in May has their own unique hashtag for the event. #NRFConf will be used by event coordinators, vendors and attendees alike. Can’t make an event? Just find out their event tag and follow along!
So, in closing, if you are planning a job fair, an open house or any kind of event, consider using a hashtag to help others follow along. If you are attending an event, or can’t be there but want to stay informed, find out the hashtag so you can read and keep up to date. If you haven’t ever used a tag, but want to get started, feel free to copy and paste the tweet below and do it now! I will be sure to follow along.
Just read the following article by @meganwalkeruk for @BondIntUK: http://tinyurl.com/nsotdzf #awesomepost #usinghashtags
And for a bit of fun, try to limit your Twitter conversations in real life: #notcool
Category: Sales & Marketing