Should I use Social Media for my Recruitment Agency?
For a small and growing recruitment agency, there are many aspects to consider when it comes to managing and promoting the company. Recruiters are often wearing many hats, and fulfilling many roles at one time. Should ‘Social Media Manager’ be one of them?
If you aren’t sure about where to begin, who can blame you? There are so many platforms available, and you can’t be all things to all people. Having worked with recruitment agencies both in the US and the UK, I have seen different levels of activity online. Social Media is here to stay and it can’t be ignored, so just be aware of what’s going on around you, then decide how much you think you should be involved.
Why do it?
Why get into social media at all? To be social is to interact and communicate. Think of it as having a conversation online, in the most basic sense. The ability to build relationships online might seem strange, but it works – when done right. Being online in the right places allows you to hear of issues and respond to them, participate in online discussions, and also provides you with increased knowledge of your clients and candidates.
What are the benefits?
- It’s free. You can set up social media profiles at no cost. It’s free marketing and advertising for your company
- You can list your products, services and updates which are viewed in the feed of anyone who is following your company profile
- You can post your current job openings
- It doesn’t have to take too much time, and the rewards can be great
- Find out what people are saying about your company online, and respond!
What should you consider?
Arguably, you might prioritise social media platforms differently to those listed here, so choose the sites that make sense and are most important to you as a business. Here are five places to start:
1. Do you have a website?
In the online age, picking up the phone to call your agency is becoming less likely as a method of contact. Having a website is a given, you must be online in order to be found. Can you find your site using relevant keywords in Google? Is your site easy to navigate and kept up to date? Ideally, you will be able to post current job openings on your site, allowing candidates to apply for jobs directly through an online application process.
What does this have to do with Social Media? Your website should be at the centre of your social media strategy, with all roads leading back to your site. Without a website, it’s difficult to tie all your efforts together.
2. Your LinkedIn Company Page
You probably have a personal LinkedIn profile, but have you checked to see if you have a Company page set up? Anyone with an e-mail address with the same domain as your website can create and be an Administrator of your LinkedIn Company page. Even if you do nothing else related to social media, this is the one thing to check. If you find someone has come in and created this without your knowledge, they can add you as an Administrator and move ownership over to you. If they are no longer with your company it could be a little trickier, but LinkedIn are pretty good at ‘fixing’ things like this if you contact them.
3. LinkedIn profiles for your recruiters
Chances are, any recruiter starting employment at your company already has a LinkedIn profile. Consider their profile as their own personal advert, and a way to promote and represent themselves in the best possible way. It’s a great way for them to interact with clients, prospects and job seekers. With this in mind, anyone representing your company should adhere to any social media policy you have in place. Don’t have one? A Google search will come up with suggestions and ideas of what should be taken in to consideration. Having this documented will help clear up any grey area of what ‘can’ and ‘cannot’ be posted online with regards to your agency.
500 million tweets
are sent every day. Your recruiters are probably already sending some of these. As with their LinkedIn profiles, be sure to include information about Twitter in your social media policy. It’s a great tool for joining the online conversation, reacting to industry tweets, connecting with clients, and following up with candidates. If you don’t already have a Twitter account for your company, it would be worth searching to see if an account already exists with your name. If not, set one up so you can claim your ‘Twitter handle’ even if you aren’t quite ready to begin Tweeting.
Sending out your Tweets, or posts, allows you to share content with all of your followers, or indeed, anyone who looks at your profile. Don’t make the mistake of making your company account private. This doesn’t send a good message, and no one wants to wait to be approved to read your Tweets. The Twitter Glossary provides you with a good beginner’s guide to all things Twitter. Plus, if you are a complete newbie, you can go through a step by step guide to setting up your account.
Of the ‘Big 3’, Facebook is probably the hardest to actually increase your number of followers. However, it does allow you to show the more human side of your company, posting photos and images that are fun and generate interaction. When setting up your account, be aware of the types of accounts available. A profile is your own personal Facebook account. This is the one you use to play Candy Crush, post photos of your kids, and chat with your friends. A group is used to share and interact with other like-minded people. A page is for an organisation or business. It’s a great way to share information in an official, public manner with people who have liked/followed the page. As with the other sites, share your job postings, news, and interesting content, along with images and photographs that are professional, yet fun.
Other social media platforms to consider
There are a ton of different sites allowing you to set up a profile for your recruitment agency. Unless you have a designated Social Media person who can devote all their time to this, choose your social channels wisely. Do you have the resources to make videos for YouTube, or enough reasons to post photos to Instagram? Do you think your candidates will find value in images you add to Pinterest, and will visitors really check in on Foursquare? While they all have value, factors such as the type of positions you recruit for, and the industries you have knowledge in all can play a part in the type of social media you use.
Finally, don’t set up a profile because you ‘feel you should’. Letting it go stagnant by never posting anything can do you more harm than good. Start out small, see what type of posts get the best responses, and be consistent. Once you feel you are gaining traction and are comfortable with your approach, try out new ideas, set up new profiles, and have fun!
Category: Sales & Marketing