Social Media in recruitment – A valuable tool for recruiters?
Research undertaken on behalf of Bond International Software has set out to discover the current state of the recruitment market – from candidates’ job search preferences to the ways in which individuals now address a change in career. In the second instalment of this four part blog series, Toby Conibear, European Business Development Director discusses the rise of social media in recruitment and whether candidates and recruiters alike are using it to full effect.
While the advent of social media was heralded as marking a sea-change in recruitment practice just a few years ago, the reality is in fact quite different.
Assessing the attitudes of UK staff towards using social media revealed that while 42% of office workers use LinkedIn for work related purposes, when it comes to searching for a job one in ten candidates would never use social media and a further 40% would be unlikely or very unlikely to use social media.
To discover more about how social media has impacted the recruitment industry, click here to view the full report.
Of course, attitudes towards social media do vary between demographics – but it appears that the gap is clearer between management and non-management roles than between the age groups. Individuals at either end of the age scale are less likely to use LinkedIn than the rest of the working population, with 38% of 25-34 year olds very likely to use it, compared with just 26% of the 18-24 group, for example. While C-level executives (46%) and executive directors (50%) would be very likely to use LinkedIn to search for job vacancies, this drops to just 15% of those earning less than £25,000.
So why do candidates shun social media?
Shockingly, results have shown that candidates shun social media when it comes to searching for a job. And while it is perhaps not a surprise that 63% would be unlikely to use Facebook and 73% would be unlikely to use Twitter or Google+ to search for jobs, recruiters also need to know that just 30% would be very likely to use LinkedIn.
There are several reasons why this could be, Facebook and Twitter could be seen as too personal a platform to use for a job search, while lower than expected LinkedIn use could be down to the fact that one in five respondents has an out of date profile! In short, social media clearly doesn’t have the same power over our work life as it does our personal life.
The research suggests that it is market specialism rather than social media that is set to have the biggest impact on the market over the next few years. From the waning influence of social media and rise of industry specific social media, to the growth of industry specific networks that join together industry specific social media and industry sector job boards; recruiters need to get specialist.
With the continued preference for job boards over social media and the rise of industry/skills specific job boards, recruiters need to focus on vertical market expertise in order to get the most out of their recruitment strategy.
To download the full market research report please click here.